SEO report of designledfairtrade.com

New Overseas Traders - Fairly Traded Gifts Supplier

www.designledfairtrade.com/

New Overseas Traders are international suppliers of fairly traded gifts


 Tasks

  • Make the site mobile device friendly.
  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : www.designledfairtrade.com/

Character length : 27

Title
New Overseas Traders - Fairly Traded Gifts Supplier
Description
New Overseas Traders are international suppliers of fairly traded gifts
Keywords (meta keywords)
new overseas traders, fairly, traded, gifts, trade, shop, producers, suppliers, retail, products, international, importing, handmade, goods, india, craft, traditional

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: ISO-8859-1.
Language
We have found the language localisation: ”en”.
Title
New Overseas Traders - Fairly Traded Gifts Supplier

Character length : 51

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 18%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
110000
Heading structure in the source code
  • <H1> Welcome to New Overseas Traders - The International Supplier Of Fairly Traded Gifts
  • <H2> Fairly Traded Gifts
Word cloud
  • trade12
  • policy5
  • website5
  • new4
  • only4
  • fair4
  • skip4
  • site4
  • retail4
  • traders3
  • india3
  • please3
  • customers3
  • overseas3
  • shop3
  • account3
  • cart3
  • navigation3
  • checkout3
  • shopping2
  • traded2
  • below2
  • register2
  • home2
  • password2
  • fairly2
  • gifts2
  • blog2
  • meet2
  • login2
  • producers2
Keyword matrix
wordtitledescriptionsheading
trade
policy
website
new
only
fair
Two Word cloud
  • fair trade3
  • overseas traders3
  • trade policy2
  • only website2
  • trade only2
  • new overseas2
Three Word cloud
  • new overseas traders3
  • producers blog checkout2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
6.40
Flesch Reading Ease
60.30
Coleman Liau Index
12.00
Automated Readability Index (ARI)
5.20
Dale–Chall Readability
6.70
SMOG Index
9.60
Spache Readibility
5.00
Number of letters
1293
Number of words
259
Number of sentences
41
Average words per sentences
6
Number of syllables
429
Syllables in words
447
Average syllables in words
1.66
Number of words in first three syllables
51
Percentage of word / syllables
19.69
Words not in Dale-Chall easy-word list
104
Words not in Spache easy-word list
80

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 1001px wide display!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
1,385 ms
Table layout
Error! Avoid using nested tables!
Number of HTTP resources
44
Number of source domains
3
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.designledfairtrade.com/acatalog/actiniccore.js?DAYNO=LDZA
  • http://www.designledfairtrade.com/.. /actinicextras.js?DAYNO=LDZA
  • http://www.designledfairtrade.com/acatalog/dhtmltooltip.js
List of render blocking css files
  • http://www.designledfairtrade.com/acatalog/actinic.css
  • http://www.designledfairtrade.com/acatalog/theme.css
  • http://www.designledfairtrade.com/acatalog/screen.css
  • http://www.designledfairtrade.com/acatalog/mailinglist.css
  • http://www.designledfairtrade.com/acatalog/dhtmltooltip.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
File size of all javascript files combined
83.70KB
Javascript minifying
You can save 30KB (55% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
102.91KB
CSS minifying
You can save 28.3KB (28% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
34.64KB
Gzip compression
Error! By using Gzip you can save 74.1KB (86% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
40
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.designledfairtrade.com/.. /NOT%20logo%20low%20res%20-%20Copy.jpgExpiry time is not specified
http://www.designledfairtrade.com/.. /NOT%20logo%20low%20res.jpgExpiry time is not specified
http://www.designledfairtrade.com/acatalog/Summer_2017_web.jpgExpiry time is not specified
http://www.designledfairtrade.com/acatalog/actinic.cssExpiry time is not specified
http://www.designledfairtrade.com/acatalog/button_back_highlight.gifExpiry time is not specified
http://www.designledfairtrade.com/.. /button_checkout_highlight.gifExpiry time is not specified
http://www.designledfairtrade.com/.. /button_contact_highlight.gifExpiry time is not specified
http://www.designledfairtrade.com/.. /button_entershop_highlight.gifExpiry time is not specified
http://www.designledfairtrade.com/acatalog/button_home_highlight.gifExpiry time is not specified
http://www.designledfairtrade.com/.. /button_login_highlight.gifExpiry time is not specified
http://www.designledfairtrade.com/.. /button_search_highlight.gifExpiry time is not specified
http://www.designledfairtrade.com/.. /button_sitemap_highlight.gifExpiry time is not specified
http://www.designledfairtrade.com/.. /button_storetop_highlight.gifExpiry time is not specified
http://www.designledfairtrade.com/.. /button_terms_highlight.gifExpiry time is not specified
http://www.designledfairtrade.com/acatalog/button_up_highlight.gifExpiry time is not specified
http://www.designledfairtrade.com/.. /button_viewcart_highlight.gifExpiry time is not specified
http://www.designledfairtrade.com/acatalog/dhtmltooltip.cssExpiry time is not specified
http://www.designledfairtrade.com/acatalog/dhtmltooltip.jsExpiry time is not specified
http://www.designledfairtrade.com/acatalog/indiashopfrontpage.jpgExpiry time is not specified
http://www.designledfairtrade.com/acatalog/mailinglist.cssExpiry time is not specified
http://www.designledfairtrade.com/.. /new-overseas-traders-account-login-arrow...Expiry time is not specified
http://www.designledfairtrade.com/.. /new-overseas-traders-basket-icon.gifExpiry time is not specified
http://www.designledfairtrade.com/.. /new-overseas-traders-button-bg.gifExpiry time is not specified
http://www.designledfairtrade.com/.. /new-overseas-traders-fairs.gifExpiry time is not specified
http://www.designledfairtrade.com/.. /new-overseas-traders-large-headed-box-bg...Expiry time is not specified
http://www.designledfairtrade.com/.. /new-overseas-traders-logo-bg.gifExpiry time is not specified
http://www.designledfairtrade.com/.. /new-overseas-traders-logo-updated.jpgExpiry time is not specified
http://www.designledfairtrade.com/.. /new-overseas-traders-mailing-list.gifExpiry time is not specified
http://www.designledfairtrade.com/.. /new-overseas-traders-nav-about-us.gifExpiry time is not specified
http://www.designledfairtrade.com/.. /new-overseas-traders-nav-contact-us.gifExpiry time is not specified
http://www.designledfairtrade.com/.. /new-overseas-traders-nav-delivery.gifExpiry time is not specified
http://www.designledfairtrade.com/.. /new-overseas-traders-nav-secure-payment....Expiry time is not specified
http://www.designledfairtrade.com/.. /new-overseas-traders-nav-site-map.gifExpiry time is not specified
http://www.designledfairtrade.com/.. /new-overseas-traders-register-here.gifExpiry time is not specified
http://www.designledfairtrade.com/.. /new-overseas-traders-trade.jpgExpiry time is not specified
http://www.designledfairtrade.com/.. /new-overseas-traders-warehouse.gifExpiry time is not specified
http://www.designledfairtrade.com/acatalog/screen.cssExpiry time is not specified
http://www.designledfairtrade.com/acatalog/theme.cssExpiry time is not specified
http://www.designledfairtrade.com/acatalog/theme_shim.gifExpiry time is not specified

 Speed test – Images

File size of all images combined
302.75KB
Image optimisation
You can save 132.6KB (48% compression) by optimising the images below:

 Website security

IP
178.16.224.121
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H1 : Welcome to New Overseas Traders - The International Supplier Of Fairly Traded Gifts, ( -145px from top )
  • H2 : Fairly Traded Gifts, ( 880.15625px from top )

 Typos

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